The Team

Firas is a Lead Product and Delivery Manager with over 15 years of experience building and transforming complex digital platforms across SaaS, media, enterprise and public sector environments.

Originally trained in software engineering and technical business analysis, he brings a combination of product strategy, technical depth and delivery leadership. This background allows him to translate effectively between business, engineering, data and UX teams while ensuring product decisions remain grounded in technical reality and measurable outcomes.

Firas specialises in stabilising and scaling complex platforms, leading product discovery, shaping product strategy and delivering high impact digital initiatives including platform modernisation, CMS ecosystems, AI-enabled workflows and large scale system integrations.

He adopts a data driven, user centred approach to product development, aligning product vision with commercial outcomes and organisational strategy. Known for bringing structure to complex environments, he helps organisations move from ambiguity to clear roadmaps, aligned teams and reliable delivery.

Having worked with organisations across EMEA and North America, Firas is highly experienced in both Agile and hybrid delivery environments. He is recognised for strong stakeholder leadership, clear communication and the ability to simplify complex problems while building trust across executive, product and engineering teams.