Case Studies

Led Christie’s global Sitecore transformation across 10+ business units, combining headless platform modernisation with customer journey optimisation. Delivered a 22% conversion uplift and 47% improvement in Lighthouse performance. See Details.

Designed a governed Azure AI metadata assistant for Christie’s editorial workflows, increasing metadata coverage from 65% to 98%, reducing manual effort by 70% and saving approximately 40 staff hours weekly. See Details.

Led NewsEd from concept through enterprise rollout, replacing fragmented newsroom planning with a real-time editorial platform. Delivered 35% greater planning efficiency and 92% adoption among onboarded users. See Details.

Helped shape Formula 1’s global web and mobile transformation through fan research, premium subscription propositions and real-time racing experiences, while leading a four-person blended Business Analysis team. See Details.

Led Product discovery, technical analysis and delivery governance for a Kotlin-based peer-review platform supporting 50+ scientific journals, transforming complex manuscript and editorial workflows into structured digital processes. See Details.

Led Product and Business Analysis through Cognifide, defining Ford’s vehicle configuration, digital commerce and dealer-connected customer journeys across UK, European and US markets, including CRM integration and test-drive booking. See Details.

Defined Ticketmaster’s Single Customer View and CRM data initiatives, connecting customer behaviour, digital analytics and marketing requirements across European markets to support better customer insight and personalisation opportunities. See Details.

Led Business Analysis and Scrum delivery across Macmillan Education’s international publishing operations, connecting manuscript production, digital learning, print manufacturing and global fulfilment into coherent enterprise workflows. See Details.

Supported a global Adobe AEM transformation spanning 200+ Renault-Nissan websites, defining technical requirements, content migration dependencies and reusable customer experiences across multiple brands and international markets. See Details.

Led a focused discovery engagement for Rightmove’s consumer web and mobile products, mapping customer journeys, analysing competitor capabilities and defining technical requirements to guide future Product development. See Details.