Case Study #1: Christie’s

SiteCore Transformation

Christie’s Discovery – CMS Transformation

Context

Christie’s, a global leader in luxury auctions, needed to modernise its digital estate to meet the demands of high-net-worth clients, improve cross-region content delivery, and support the next decade of digital growth.

Problem Statement

The platform was running on Sitecore 7 with rigid templates, sluggish performance, and poor mobile optimisation. Department pages were fragmented and editorial teams struggled with basic content updates, slowing campaign cycles and hurting customer engagement.

Methodology

Led end-to-end Discovery, capturing requirements from global stakeholders across APAC, EMEA and NA.
Benchmarked current performance via Lighthouse and CMV, setting measurable KPIs for improvement.
Defined target architecture: Next.js + Sitecore 10.3 Headless CMS on Azure, integrated with Christie’s broader ecosystem.
Aligned product, tech, and UX priorities into a unified roadmap.

Delivery

Migrated department pages from Sitecore 7 into 10.3 headless with Next.js front-end.
Established CI/CD pipelines to reduce release cycles from weeks to days.
Introduced modular page templates enabling faster content publishing and personalisation.

OutcomeS

Page load speed improved 47% (Lighthouse performance score up from 56 → 82).
Conversion rate uplift 22% across department pages.
Content publishing time cut 40%, freeing editorial teams for higher-value work.
Improved SEO visibility, with organic traffic up 18% within 3 months.
Stakeholder satisfaction score: 8.6/10 (up from 6.1 baseline).

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