Engagement Snapshot

Engagement Role: Principal Digital Consultant / Product Lead

Sector: Luxury / Digital Commerce

Period: 2023-2026

Scope: Global, 10+ business units

Regions: APAC, EMEA, North America

Capabilities: Product Strategy, Discovery, Business Analysis, Customer Experience, Platform Transformation, Delivery Governance

Technology: Sitecore 7.3 to 10.3, Azure, Next.js, React, Azure Front Door, Elasticsearch, Akamai, Adobe Analytics, Quantum Metric, Braze

Period: 2023–2026

Scope: Global, 10+ business units

Regions: APAC, EMEA, North America

Capabilities: Product Strategy, Discovery, Business Analysis, CX, Platform Transformation, Delivery Governance
Technology: Sitecore 7.3 → 10.3, Azure, Next.js, React, Azure Front Door, Elasticsearch, Akamai, Adobe Analytics, Quantum Metric, Braze

Context

Christie’s needed to modernise a globally distributed digital estate supporting high-value customer journeys, content operations and commercial activity across multiple regions and business units. The programme had to improve customer experience and performance while creating a more scalable platform for future product, content and personalisation needs.

Challenge

The transformation combined customer-facing change with a significant platform migration.

The work required alignment across Product, Architecture, Engineering, Design, CX, Data, Commercial and operational stakeholders, while managing legacy constraints, global dependencies and release risk.

Approach & Delivery

Product Strategy and Discovery

• Ran discovery across 10+ global business units.

• Translated customer, market, behavioural and commercial evidence into Product opportunities and prioritised roadmaps.

• Used prototyping and early validation to reduce approval cycles and de-risk investment.

Customer Experience and Measurement

• Shaped web and mobile journeys through the Sitecore transformation.

• Defined KPI frameworks and dashboards using Adobe Analytics and Quantum Metric.

• Used customer behaviour and friction data to validate priorities and measure post-launch performance.

Delivery Governance

• Owned dependencies, RAID, QA, UAT, release readiness and Go/No-Go governance.

• Stabilised global delivery, removed blockers and restored predictability.

• Drove Braze personalisation discovery and rollout.

Delivery

The programme moved the platform from Sitecore 7.3 to Sitecore 10.3 on Azure with a headless Next.js and React architecture, while coordinating customer-journey change, content operations, analytics and global release governance.

Outcomes

• 47% improvement in Lighthouse performance

• 22% uplift in conversion across key journeys

• 40% faster draft-to-publish

• 18% growth in organic sessions

• Reduced approval cycles by 20% through earlier hypothesis review, prototyping and validation

WHY IT MATTERED

The programme was not simply a CMS migration. It created a stronger operating foundation for customer experience, content, analytics, personalisation and future AI-enabled workflows, while giving global teams a clearer Product and delivery model.

CAPABILITIES

Product Strategy · Digital Transformation · Business Analysis · Customer Experience · Sitecore · Analytics · Delivery Governance